A Little Bit To Much

November 24, 2009 jackiemiller2009

A movie that I have watched that showed a lot of product placing was the movie “Josie and the pussycats”(http://www.youtube.com/watch?v=vvvHbwWzV7o) which came out in 2001 staring Rachael Leigh Cook, Tara Reid, and Rosario Dawson. This movie was about three friends who were trying to start their own band, but no one would listen to their music. But one day they get discovered by a manager who plans to get them started and sell them all over the world. Everything was going fine at first until Wyatt their manager plans to kill of  Melody (Rosario Dawson), and Valerie ( Tara Reid) to just work with Josie. Later Josie discovers that Wyatt was placing subliminal messages underneath their music which was making everyone obsessed with the pussycats.

Through out the movie there was a lot of product placement. In the beginning of the movie there was a boy band who called themselves Du Jour were in their private jet, and throughout the jet you could see products like Dawn dish cleaner, Bounce fabric softener, Coca Cola, Doritos, and the Target symbol. Also later on in the movie when Josie, Melody, and Valerie were in their own separate rooms there was a lot of product placing. Josie’s room was a L’Oreal themed room which had a lot of makeup and glimmer, and shimmer. The room also had big pictures of lips posted up on the walls. In Melody’s room there was a Target theme which had a lot of bullseye around the room, and the room was white, and red. Lastly in Valerie’s room there was a McDonald’s theme. Which there were the golden arches around the room. The colors were yellow, red, and white, and when she was taking a shower she was using a french fry sponge, then the changed and used a big mac sponge.

The products that I think were most memorable were the Target symbols, and the McDonald’s theme room. The reason why I think that they were most memorable is because kids love McDonald’s, and when they saw the movie they probably got their parents to take them to McDonald’s so in a way it kind of promoted the movie. It’s also similar to subliminal messages, because this movie was mostly a kids movie even though some of the things they were saying were inappropriate. If a child saw the girl showering with all this McDonald’s stuff, them maybe they will think that they have to eat McDonald’s too in order to be beautiful like Valerie. Or they will just want McDonald’s stuff because they see it. The Target sign was also memorable because it stood out. There were all white walls with a big bright red bullseye, so it just stands out to me.

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